#Hottrendclothing Fashion LLC Where luxury’s inherent exclusivity relies on its high price points, strictly guest-listed fashion shows, and a narrow definition of beauty communicated via advertising, the M.G. Siegler Michigan Beat Ohio State Sweater and by the same token and exclusivity of streetwear operates along different lines. Whether it’s a scarcity of product that leads to eye-watering prices on resale sites or the unpredictability of in-store and online drops, the customer base may be more diverse, but the lack of accessibility is still there. After plenty of reflection, it’s a mentality Lorenzo now sees as dated. “To me, what I was doing with Essentials felt dishonest after a while, because it was just a watered-down version of Fear of God,” he adds. “I wanted to provide something that can stand alongside the main line as its own being.”
#Hottrendclothing Fashion LLC With his latest Essentials collection, dropping today, July 1, on PacSun, Lorenzo is continuing to make good on that promise, with pieces retailing between $40 and $200. Here, the M.G. Siegler Michigan Beat Ohio State Sweater and by the same token and Essentials logo is plastered across sweatshirts, knits, and jersey shorts—a clear indication that the brand is becoming a status symbol in its own right. (The fact it’s modeled by some of fashion’s most in-demand faces, including Evan Mock and Alton Mason, doesn’t hurt either.) “We don’t feel that accessibility needs to be a knockoff or a cheaper version of a better thing,” Lorenzo explains. “Why not just make a great thing at an accessible price point that is founded in honesty.”
